OBJECTIVE

We were lucky to support WD product launch in Russia in terms of our contest where for a month the entrants beautifully showcased their pictures.

We wanted to convert people from the creative scene into WD brand lovers. Why grab their attention? These people are most vulnerable when it comes to the awkward “your camera card is out of space again” moment.

WHY COOL:

An extensive audience reach which makes up the bulk of pro photographers, photo art connoisseurs and fans from photosight.ru (the most popular webplatform with over 1.20 m monthly visits) and Sergei Dolya followers. Sergei is a top 3 Russian influential photo blogger and traveler (more than 2 million unique blog visitors yearly). He was our maven in the competition who generously shared tips and chose the winners.

WOW RESULTS:

7 916

PHOTOS: THE BIGGEST AMOUNT OF WORKS SUBMITTED FOR THE WHOLE PHOTOSIGHT.RU HISTORY

135 700

OVER ALL CONTEST PAGE VIEWS

240 720

OUTREACH ACROSS ALL DIGITAL CHANNELS

502

DIRECT CLICKS TO PARTNER PAGES

MEDIA