OBJECTIVE:

Support for Infor’s PR campaign, which is ongoing, has been supplied by ContActive; this support has helped to sustain the brand’s visibility throughout the local media channels and generate a positive consumer attitude toward the brand. Additionally, it has played a role in maintaining the brand’s footprint online and has secured significant engagement from the target market.

WHY COOL:

The project has been instrumental in raising awareness of the Infor product lines that are currently on sale in the Russian marketplace, ranging from their cutting-edge AI technology to their industry-leading CRM, ERP and EAM systems. Because the products available are applicable to a broad range of projects, the campaign has been able to engage with a substantial number of specialist businesses.

WOW RESULTS:

• Infor’s technological innovation has been emphasised across a wide target audience

• It has led to in excess of 200 relevant publications through market-specific media channels online

• Infor’s company blog has been launched

• There has been a sizeable increase in search traffic for the company, both organic and online

MEDIA: