OBJECTIVE

Our aim was to increase awareness among call managers who work in banks, logistics, insurance companies, etc. We wanted to deliver information about Genesys solutions enriched with third-party endorsements and to collect 80 leads.

WHY COOL:

The platform we chose for campaign (Cnews) is the key IT business media for Russia and CIS. To make Genesys visible we launched a microsite on call.cnews.ru. Gated content (case interviews with heads of call-centres in Russia) was extensively announced with a range of email newsletter banners, pop-up banners and website tabs.

80

LEADS COLLECTED

5 TIMES

TOTAL ADVERTISING VALUE EXCEEDED THE COST OF THE CAMPAIGN

WOW RESULTS:

FOR THE WHOLE CAMPAIGN DURATION (4 MONTHS)

32 745

UNIQUE USERS VISITED MICROSITE PAGE

11+

MINUTES IS AVERAGE TIME OF VISIT

4,5

PAGES IS AVERAGE DEPTH OF VIEW

MEDIA