OBJECTIVE

Energetically shot video intended to showcase Castrol Edge as highly reliable engine oil. We felt the necessity to promote the video through most relevant channels to engage with the publics and get the maximum amount of views.

WHY COOL:

Video was covered by national TV and radio. It got a massive traffic spike and sharing across the web due to popular robust online portals, social networks & populated communities and influencers engagement.

WOW RESULTS:

6 200 000 VIEWS

ON PAID REACH & VIRAL EFFECT

MEDIA